Energy Marketing Agency: Why To Pick A Niche Energy Marketing Company


Choosing A Marketing Company In The Energy Sector

Whether you offer renewable energy solutions, electricity supply, or are helping publicly traded companies report on greenhouse gas emissions due to the latest SEC GHG reporting filing, having an energy marketing agency that understands the energy business is critical for your success. Let's face it, your business is complex and hard to understand for a newbie. Some of the challenges energy company owners face when contracting with a marketing agency include:

  • Time-Waster: It's a "time waster" getting your marketing agency up-to-speed on the energy sector and your services. Most execs don't have time to spare.
  • Communication: It's difficult to remove energy lingo from your vocabulary when speaking with non-energy marketers.
  • Generic Content: The risk of looking just like everyone else with generic content is ever-present when you hire a non-energy marketing company.

That's why hiring a digital marketing agency for the energy industry will not only save you time but will also help your marketing campaigns stand out from the crowd. Let's explore some of the top reasons why our clients decide to contract with us.


1.) Save Time By Working With Energy Marketing Experts

The number one benefit we offer our energy industry clients is the ease of working with marketers who understand energy. Our team's background includes the retail energy sector, wholesale energy markets, the renewable energy industry, energy technology, and more. So, whether you are looking to set up a new advertising campaign to drive leads to your solar company, or you want to develop a website for your new energy tech play, we get up-to-speed quickly and have no challenges when it comes to content.


2.) Publish Powerful, Detailed Content

One of the biggest challenges energy companies face when marketing their services is that marketing agencies publish generic content. When the agency doesn't understand the energy market deeply, it can only create ad copy or write blogs that go so far. Most of it is surface-level and not that helpful for the end user.

Our team of marketing professionals has a thorough understanding of the energy sector so we get detailed about your products and services. After all, it's always best to come across as a true professional and authority on your subject matter to attract new customers and develop marketing campaigns that convert leads.


3.) Save Money By Getting It Right

We hear horror stories about the large sums of money spent on marketing and advertising. When you work with an agency that truly understands your products, services, markets, and objectives, you can get your marketing campaigns structured properly the first time. This can save you lots of money and aggravation. Eliminate the need for constant testing and having to go back to the drawing board.


Contact Us For A Free Consultation

Want to learn more about DevWatt Digital Marketing and our services? Our team of marketing and digital advertising experts will be happy to review your goals, strategies, and energy services to help you devise a plan that generates results. Contact us today to schedule an online meeting and free consultation.

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